Social selling is all about transforming engagement into conversations, of course. And Gossip offers a robust conversation management tool to help sales teams make the most of every social media interaction. The platform provides access to relevant conversations and enables you to identify potential customers and build relationships with them over time. Gossip personalizes engagement, giving sales reps the opportunity to express themselves authentically on social media, while also creating responses that are tailored to businesses’ unique needs.
Gossip helps you:
- find customers, prospects and influencers.
- engage with each of them with messaging that quickly follows their reactions and sentiment towards the topics you care about, your brand, products, services, or your content.
- surface potential issues your target audience has with a competitor, so you can use that insight as the foundation for a personalized first message.
- take the guesswork out of social sales reps’ day. Gossip provides a predictive picture of each interaction that has the chance to become a meaningful conversation that converts.
- stop wasting time with dead-ends & start building relationships with warm leads who are already talking about the same subjects you care for.
- uncover data about how customers react to your brand & posts.
- justify spending on each follower or prospect with quantitative metrics on the value they bring to the business.
Gossip solves the most tedious and time-consuming aspects of social media sales engagement by analyzing user language, so you can identify interested customers and deliver genuine interactions that sell with ease.